Art Direction, Graphic Design & Branding
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Adidas MiCoach Papertoys

Adidas miCoach Papertoys

These printable papertoys were created as rewards for users of miCoach, the fitness tracker from Adidas. The designs celebrate reaching major milestones, comparing progress to real distances, such as from Earth to the International Space Station. They were created to be assembled quickly and easily with simple, illustrated instructions to appeal to a global audience with all different levels of crafting experience.

 
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MiCoach_spaceshoe.png
MiCoach_spaceshoepage.png
MiCoach_blueshoepage.png
MiCoach_moonboot.png
MiCoach_patternshoe.png
MiCoach_moonbootpage.png