Portland Audubon Identity & Collateral

Founded in 1902, Portland Audubon’s mission is to inspire all people to love and protect birds, wildlife, and the natural environment upon which life depends. As the organization continually evolves, they recognized the need to update their brand to reflect their current objectives of being an inclusive organization, attracting new members, and positioning themselves as an environmental leader. Along with a new name, tagline, stationery and newsletter, our team at Metropolitan Group worked with Always With Honor to redraw the iconic great blue heron mark as part of the logo and create a set of icons to be used throughout the deliverables.