Tournant Identity

Tournant’s cofounders, Mona and Jaret worked with Totally to develop the brand for their immersive dining experiences. As the designer on this project, I wanted to capture the rustic sophistication of their outdoor live fire cooking by creating a hand lettered logo that is evocative of plating design and brings a human element to the visual identity. For the color palette, I looked to the Pacific Northwest Coast, where many of their events take place and created a subdued colors to highlight their beautiful photography.