Tournant Identity

Tournant’s cofounders, Mona and Jaret worked with Totally to develop the brand for their new culinary venture that consists of their event space and immersive dining experiences. As the designer on this project, I wanted to capture the rustic sophistication of their outdoor live fire cooking by creating a hand lettered logo that is evocative of plating design and brings a human element to the visual identity. For the color palette, I looked to the Pacific Northwest Coast, where many of their events take place and used more subdued colors that would highlight their beautiful photography.