#MySHX400 Campaign

On the 400th anniversary of William Shakespeare’s death, Folger Shakespeare Library kicked off a yearlong celebration and engagement campaign celebrating his life and work. When people typically think of Shakespeare’s work, images of the Renaissance might come to mind, but his themes are still relevant today. The art direction for this campaign blends old-world etching style illustrations with deconstructed block printed type, halftone dots and a bright, unexpected color palette. This was intended to give a fresh, contemporary look and feel to the campaign to attract new audiences and stand out on social media. We developed a suite of materials including social media shareables, bookmarks, ads, postcards and brochures.