Save the Redwoods League
Centennial Campaign

To celebrate their 100th anniversary, Save the Redwoods League launched a major fundraising campaign to protect and restore redwood forests in California. A centennial name, logo and tagline were created to be used in conjunction with their main logotype during the anniversary year. Additional visual branding included typographic patterns and illustrations by Santiago Uceda. The brand assets were used to create promotional materials, an ad campaign and fundraising events that helped Save the Redwoods League connect over 140,000 supporters to the Redwoods.