New Seasons Market:
Bee Part of the Solution

As part of the In It For Good campaign, New Seasons launched Bee Part of the Solution, a program to re-introduce these pollinators into the environment to help food and flowers grow. In-store signage and materials were created and placed strategically throughout the store featuring assets developed for this campaign including the logo and bee icon. The playful tone for this campaign highlights the bees as the main character to spark interest and encourage engagement amongst customers.