New Seasons Market:
Zero Waste Confirmed

To inform customers of their newly acquired status as a zero waste company, New Seasons launched the In It For Good Campaign. The grocery store was verified by Portland State University’s Consumer Environmental Services research team as a zero waste company. Our team at Metropolitan Group developed an overarching campaign logo, a zero waste logo and campaign creative. The deliverables stood out amongst other in-store signage, with a bold and colorful typographic treatment, while keeping within New Season’s brand guidelines.