#WeCreate408 Campaign

The San José Office of Cultural Affairs wanted to engage residents in supporting creative expression as an essential part of well-being. San José is a diverse community with a rich arts and cultural scene and was the inspiration for the campaign creative, along with a celebratory look and feel to get residents excited to participate. Our team at Metropolitan Group created a logo, tagline, and graphic assets such as patterns, icons, and expressive typography that could be combined in a number of ways to create a suite of promotional materials and social media graphics.